I don’t think it’s farfetched to suggest that we are a somewhat luxury inclined society. Flick on the TV screen, scroll your Facebook, if you’re old school, read the paper. Most of the adverts, friend’s posts, deals seem to propagate a notion of total relaxation, lazing about, chilling, doing nothing.
Holiday destination ads depict couples splayed out sunbaking on the beach, Netflix and takeaway seem to be the standard after work engagement. Sure, there are the occasional commercials advocating family bike rides, physical activity and the like, but the majority of what is in the limelight is a movement towards….well… moving less.